Enquiry sources
We link lead data to advertising sources and the customer’s progress through the pipeline.
End-to-end analytics
Analytics from advertising to sales
We connect advertising and CRM data, build reports and help managers see where customers are lost. Decisions backed by data.
WHAT ANALYTICS ANSWERS
Understand why advertising is not turning into sales
Lead handling
We show first response times, processed enquiries and sales reps’ tasks.
Conversion and outcomes
We help you see where customers drop off and which processes need attention.
Data managers can use
Gulvira Group’s example: one view of incoming leads and department performance. We agree on each project’s metrics with the manager.
From data to management decisions
Define the business questions
What do you need to understand: source performance, team activity, progression through stages or reasons for lost deals?
Check data quality
We review the CRM structure, field completion, sources and available data. We agree on recording rules and metric definitions.
Build connections and dashboards
We bring the agreed sources, calculations and visual reports together in DataLens and check metrics against examples from your CRM.
Teach your team to read the reports
We explain how to use dashboards and investigate changes, giving managers the data they need to improve processes.
REAL PROJECT
Found where advertising leads were lost
We connected the data through end-to-end analytics. The head of sales identified problems and began improving the processes.
Read the case study+300%
sales growth after analytics setup and changes to the department’s work, as reported by the project team.
A quote based on your data and needs
Pricing depends on your data sources, CRM data quality, required integrations and reports.
After reviewing your needs, we agree on scope and budget. Analytics can be part of a CRM implementation or added to an existing system.
Discuss analyticsFrequently asked questions
Do you set up analytics for any industry?
Yes. We start with your company’s needs and sales process. We are not limited to construction or any single industry.
Will a dashboard increase sales on its own?
A dashboard makes problems visible. Growth also depends on management action, the sales team and the quality of the sales process.
Can we start with an existing CRM?
Yes. We review the available data and propose an analytics setup plan.