Connected the data
We configured analytics that made the lead journey and sales team activity visible.
Gulvira Group case study
Gulvira Group: from ads without sales to data-led management
We set up end-to-end analytics. The head of sales identified problems, changed processes and achieved sales growth.
A renovation and construction company. This project shows how analytics can support sales management across industries.
+300%
sales growth after analytics setup and changes to the department’s work. The result was reported by the project team.
THE INITIAL CHALLENGE
Advertising was running. Sales were not coming.
According to the project team, targeted advertising was not generating sales. The head of sales needed to understand where the process was breaking down and what to change.
Disconnected data did not show the whole picture. Incoming enquiries needed to be linked to how they were handled and their eventual outcome.
KHAMAN CRM’S WORK
Built end-to-end analytics
Made the metrics clear
We built a working DataLens dashboard covering lead flow, enquiry handling, response times and tasks.
Helped identify problems
The manager received data showing what was not working and began improving the relevant processes.
How the manager sees team performance
The result: data and action by the team
PROJECT OUTCOME
Analytics became the basis for change
The project team reports a 300% increase in sales following the analytics setup and process improvements.
The result reflects a joint effort: KHAMAN CRM configured the analytics, and the head of sales used the data to improve the team’s processes.
More about end-to-end analytics →Any business can face this challenge
If enquiries arrive but sales do not grow, we start with your process: lead sources, response speed and customer progression through each stage.
We work across industries, choosing the CRM, integrations and metrics to suit each company.
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